MEET BOBBY

Bobby wasn’t always the legend he is today. Once, he was just Bob — an ordinary guy with an above-average thirst for adventure (and off-limits slurpees).

But one fateful day, while visiting his local 7-Eleven, Bob stumbled through a hidden door, disguised as an out-of-order slurpee machine, and into a secret, mysterious lab.

One slip into a pit of neon-coloured, weird-and-wonderful goo later… BOOM. Bobby was born. Now, he's a walking, talking reminder that being different is your superpower. Whether he's Bobby Cool, King Bobby or Ninja Bobby — every Bobby shows that you don't have to be normal to be awesome.

In fact, the best kind of cool is the kind that’s a little strange, super fun, and 100% YOU.

MEET THE CREATORS:

ELLIOT, HUNTER & DASH

This wild trio are the real brains behind Bobby. When they’re not creating new Bobbies or designing merch that kids actually want to wear, you’ll find Elliot, Hunter and Dash mastering finger-boarding tricks, ripping around on their ripsticks, levelling up their soccer skills, sketching weird and brilliant characters, and learning how to flip on the tramp like absolute bosses.

They're creative. They're chaotic.
They're weird in all the best ways.

Together, they prove that imagination isn’t just for drawing — it’s a way of life. And they're just getting started…